Introduction

At Perphy® Shoes, Boots we take your privacy seriously. This privacy policy describes how we collect, use, process, and disclose your personal information. It also explains the rights you have over your personal data.

We may periodically update this policy by posting a revised version on our website. The revised version will be effective as of the published effective date.

What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you provide to us such as:

• Contact data: Name, email address, postal address, phone number, social media handles
• Profile data: Username, profile photo, gender, date of birth
• Payment data: Billing address, payment card details
• Purchase data: Details about purchases made on our website
• Account data: Account credentials like username and password

Information automatically collected

We automatically log information about you and your computer or mobile device when you access our website. For example:

• Device data: Type of device, operating system, settings, unique device identifiers
• Log data: Your IP address, location, date and time of access, hardware and software details, pages viewed, time spent on pages
• Usage data: Information about how you use our website, products and services
• Tracking technologies: Cookies, web beacons, pixels, tags

Information from third-party sources

We may collect information about you from third-party sources such as:

• Social media platforms
• Data brokers
• Business partners
• Advertising networks
• Analytics providers
• Public databases

Information you consent to give us access to

We may collect other information if you consent to give us access, such as:

• Precise geolocation data
• Photos and camera data
• Contacts data
• Calendar data

How Do We Use Your Information?

We use your personal information for the following purposes:

• Provide, operate, and maintain our website and services
• Improve your browsing experience by personalizing the website
• Inform you about online and offline offers, products, services, and updates
• Process orders and deliver products
• Send updates, notices, and security alerts
• Communicate with you about your account or transactions
• Send promotional materials, surveys, newsletters, offers, and other information we think may interest you
• Monitor and analyze website usage and trends
• Perform analytics and conduct research
• Prevent, identify, investigate, and respond to fraud, security breaches, and unlawful activity
• Comply with legal obligations and enforce our terms, conditions, and policies
• Send you targeted advertising in email, on third party websites and mobile applications
• Aggregate your data to extract non-personal insights
• Any other purpose that we may disclose at the time you provide personal information

When Do We Share Your Information?

We will not rent, sell or distribute your personal information without your consent except in the following cases:

• When compelled by law, court order, or other government authority
• If disclosure would prevent physical harm or financial loss
• To investigate, prevent, or take action regarding illegal activities, fraud, safety, and technical issues
• To take precautions against liabilities and protect our rights
• To third parties who assist us in providing services or operate certain features on our behalf
• As part of any sale, merger or acquisition of our business or assets
• When shared with trusted third parties who help us provide, understand, promote, or improve our products and services. For example, third parties that:
  • Host our website, provide infrastructure, and IT services
  • Analyze usage and performance of our website
  • Enable payments and process transactions
  • Perform analytics and market research
  • Provide customer support services
  • Fulfill orders and ship products
  • Send marketing communications, reminders, notices
  • Detect and prevent fraud
• With your consent

How Long Do We Retain Your Information?

We retain your personal information for as long as reasonably necessary to provide you our services, or to comply with applicable legal obligations, resolve disputes and enforce our terms and policies.

Factors we take into account determining retention periods include:

• How long you use our website and services
• Whether we have an ongoing business relationship with you
• Whether there are legal requirements to retain data for a specified period
• Whether retention is advisable considering our legal position such as for statutes of limitations, litigation, or regulatory investigations

How Do We Protect Your Information?

We implement security safeguards designed to protect your data, such as:

• Encryption of data in transit and at rest
• Restricting access to personal data internally
• Implementing access controls
• Data backup and recovery processes
• Ongoing employee privacy and security training
• Physical access controls to locations storing data

While we follow generally accepted standards to protect personal information, no method of storage or transmission is 100% secure. We cannot guarantee absolute security of your information.

Your Data Protection Rights

You have certain rights and protections under data protection laws, including:

• Right of access: You may have the right to request copies of your personal data from us.
• Right of rectification: You may have the right to request that we rectify inaccurate personal data.
• Right to erasure: You may have the right to request that we delete your data.
• Right to restrict processing: You may have the right to object to or limit our processing of your data.
• Right to data portability: In some cases, you may have the right to data portability of the information you provided to us.
• Right to object: You may have the right to object to our reliance on legitimate interest as basis of processing.
• Right to withdraw consent: You have the right to withdraw any consent you previously provided us to process your personal data.
• Automated individual decision-making: You have the right not to be subject to a decision based solely on automated processing which produces legal or other significant effects.
• Right to lodge complaint: You have the right to lodge a complaint about our data collection and processing actions before the supervisory authorities.

To exercise these rights, please contact us. Please be aware we may ask you to verify your identity and request additional details before responding to any requests.

Privacy of Children

Our website is not directed to collect data from children under age 16. If we discover we have collected personal data from children under 16, we will promptly delete such information.

Changes to Our Privacy Policy

We may modify this privacy policy from time to time to reflect changes in our privacy practices. We will note any modifications by updating the “Last updated” date at the top of this policy. Any new privacy terms will be effective upon posting.

By accessing our website and services after any changes become effective, you agree to be bound by the revised policy. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about our privacy policy or information practices, please contact us at [email protected]

Last Updated: March 1, 2023